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Have you heard about the recent Google algorithm update?
It was just recently when I’ve heard this rumor again from my SEO Buddies talking about the new Google Search Algorithms – the thing that I am keen enough to know about. I explore over Google Search and on Google Blogs to see if there is really an official statement from Google with this thing. Fortunately, I found some related contents but not expressly tackling about the new algorithm.
But today, two emails dropped in my inbox confirming the rumors about the new Google Search Algorithms. Without trepidation, I accept the facts as true since the senders were of reliable source.
So here it is, the Google Search Algorithms. The first one has been long thought before but just implemented recently. The second one is the Google’s Focus on Local Search Results.Have you heard about the recent Google algorithm update?
It was just recently when I’ve heard this rumor again from my SEO Buddies talking about the new Google Search Algorithms – the thing that I am keen enough to know about. I explore over Google Search and on Google Blogs to see if there is really an official statement from Google with this thing. Fortunately, I found some related contents but not expressly tackling about the new algorithm.
But today, two emails dropped in my inbox confirming the rumors about the new Google Search Algorithms. Without trepidation, I accept the facts as true since the senders were of reliable source.
CONTEXTUAL LINKS
Especially it has to do with links and your content. It shocks me that it took Google this long to implement this change, but the fix is easy. Get contextual links.
Some search engine experts are saying that Google is now placing more “weight” on links found within the actual content of our sites/blogs (called contextual links) rather than links found in the navigation menu, footer, sidebar, etc.
What does this mean to us?
If you use content/articles to promote something on the web, get back links and traffic then NOW is the time to step it up and create MORE content or get back links in the content. Well, if you are relying heavily on paid links, blog comments, forum profiles, etc. you may have seen your rankings drop.
What we need to do?
Getting back links from high Page Rank and popular related content is the best way to get more profits because contextual linking is the practice of integrating links to the most significant pages within your website or on the other related websites. When linking within content to an important page, make sure that any links placed on the page are contextually relevant and have contain keyword-focused anchor text.
Article submission is also one of the best ways of this development. You can easily submit an article of 300 to 500 words. But to be on the safer side you need to insure that your site is set up on an exclusive IP. This method is easy and popular but it should be done very safely and properly.
LOCAL SEARCH RESULTS
Another change in Google Search algorithm is that Google now focuses on listing results that are local/regional and have office address and phone number through Google’s Local Business listing service at the top of their search results.
They made it easier for us to find local stores that sell the stuffs we are looking by adding information about product availability to the SERPs. This must be a strategy to focus on regional information that is more appropriate and helpful to users.
How to optimize for Google’s Local Search?
To optimize for local search in Google, you should update first your online local business listings or if not yet engaged in any local listings then this gonna be the time to be listed in some interactive yellow pages.
The method requires that you first maintain your local business listing, followed by your initial update, and then you have to consider constant monitoring and managing the local business listing just like your website.
The listings will serves as the best support tool to your primary website to rank in local search. In order for you to show up in the search results you have to be sure the local business listing has all the right information about your business, services, and products.
To name a few websites asides from Bing, Yahoo and Google local listings: Local.com, Yelp.com, Merchant Circle, Citysearch and many others sites, search engines, social networks, 411 websites, GPS websites, and some business directories.
These changes were part of vast changes that Google undergone this year like the Google Instant, Speed Matters, etc. Luckily all have been for good reasons and may provide better search experience.
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