5 Great On-Page SEO Tips

Most of the time, we are too busy concentrating on link-building and nailing the off-site aspects of SEO in order to please Google and tend to neglect the on-page aspects. If you want long-term, long-lasting SEO success, you’ll need to pay close attention to your on-page SEO, too. We’ve put together our top 5 on-page SEO tips to help you along the way.

1. Optimise your title tag

Your title tag is vitally important in terms of SEO. Don’t simply include your company’s name and leave it at that. Prioritise your main keyword at the start of the title tag and ensure that it reads naturally and doesn’t take up any more than 64-70 characters. Any longer than this, and Google will simply chop the end off.

What’s the difference between paid and organic traffic?

When trying to make the most out of search engine traffic in order to generate traffic to and business from your website, there are two aspects to take into consideration: paid traffic and organic traffic. Essentially, the differences are quite obvious: one is free and one requires payment, but the differences go a lot further than that.

Paid traffic, often generated through Google’s Adwords platform consists of paying for each click that a user makes on one of your adverts, thereby generating traffic to your website and, hopefully, enquiries and sales for your business. Paid search allows you to set your own budget and stick to that, but it does tend to be quite expensive when compared to organic search engine optimisation.

Top 5 SEO Basics

The SEO industry has exploded in recent years, with more and more people jumping on the bandwagon to try and promote their products and services through search engines. If you’re new to the SEO industry and trying to do things yourself, it can be a little bit daunting at first. Fortunately, we’ve put together our top 5 basic SEO tips.

1. Title tags

Perhaps the most important on-page SEO aspect is what sits between your <title></title> tags. You should be careful to limit this to 64-70 characters at the most (any more and Google will ignore it or cut it off) and be sure to prioritise your main keywords at the start of your title tag.

How to pick a great domain name for your business

When you start a new business or set up a new website, one of your first decisions will be to decide which domain name to use for your website. With far more to consider than many people realise, this is not a decision to be taken lightly.

First of all, you should think about your SEO considerations. When launching a new website, your domain name could be vitally important in your SEO campaign. A domain name which contains your main keywords could give you a big SEO boost – especially in the early days of your website’s life. If your company name contains your main keyword, too, you will have a memorable, SEO-friendly domain name.

5 free-to-use keyword research tools

Keyword research is an essential part of any search engine optimisation campaign. We’ve put together a list of our favourite five free-to-use keyword research tools in order to help you kick-start your SEO campaign.

1. Google Adwords Keyword Research Tool

Handily, Google have released their own keyword research tool as part of their Google Adwords platform. You don’t need to be an Adwords user to use it, either. Simply head over to the Adwords Keyword Tool and you’re away. The tool gives rough counts in terms of monthly searches and competition for each keyword, but you should take care not to take this information too literally – Google never give away their secrets!

The Importance of Defining Right Categories

A part of writing and publishing posts also contain the part when you have to decide the categories for your post. Many people do not realize that it is also an important aspect and you have to give due attention when you are defining categories.

Categories are basically the differentiation of your posts based on their content. For a blog like you are reading right now, these can vary from Blogging, SEO, Social Media, Traffic, Advertising and topics related to that.

5 tips for an SEO friendly blog post

When posting on your blog you need to make sure that the post is SEO friendly as well as informative and engaging.  The keywords need to be used but not spammed everywhere and the content needs to be unique, relevant and timeless.  Here are 5 quick and simple tips to make sure each post is optimised to fit these standards.

1 – Title Structure

Include the keywords in the title while keeping the title relevant.  Just as in this title we have tips, SEO and blog.  We also have “SEO friendly” which is a phrase that many people will search for, maybe you did and that’s how you found this page?