How to pick a great domain name for your business

When you start a new business or set up a new website, one of your first decisions will be to decide which domain name to use for your website. With far more to consider than many people realise, this is not a decision to be taken lightly.

First of all, you should think about your SEO considerations. When launching a new website, your domain name could be vitally important in your SEO campaign. A domain name which contains your main keywords could give you a big SEO boost – especially in the early days of your website’s life. If your company name contains your main keyword, too, you will have a memorable, SEO-friendly domain name.

You should, however, be careful not to focus solely on your SEO considerations when choosing a new domain name. More than anything, your domain name needs to be memorable and last in the memory of your potential customers.

If customers cannot remember the name of your website, they’re unlikely to come back and will find it difficult to recommend your website or business to their friends. Keep it short, snappy and relevant. Long winded domain names will do nothing to help your branding or your SEO campaign.

Users and search engines can easily be satisfied at the same time. If you sell power tools, for example, BobsPowerTools.com does everything it should – it satisfies search engines and is easily memorable for users. Likewise, SpeedyCarInsurance.com is catchy, memorable, and contains your main SEO keywords.

Choosing a domain name doesn’t have to be an impossible decision, but it should certainly take more deliberation and thought than you may have initially realised. With a well thought out domain name, however, you’ll be well on the path to search engine success.