Most people know that getting good links back to your blog helps increase traffic, not only from the links themselves, but also due to better search engine rankings. It is widely accepted that getting good links increases your blog’s authority in search engines. But what are good links? Does that mean that you should only seek links from sites that have a Google Pagerank of, say, PR4 or higher? No! My advice is to disregard what the Pagerank of a site is, even if it is PR0. Rather, take a look to see if it is a quality site.
Let me explain my reasoning with an example. I write a blog about lottery winners and have been looking to increase links to it. Recently, I found a blog in my niche that I really liked. It was well written, informative, and entertaining – Exactly what a blog should be. It was a blog about lottery tips and I was considering whether or not I should submit a guest post about my own lottery strategies so that I could get some exposure and a link back to my own blog. The only thing that was holding me back was that the blog in question was PR0. I remember hearing people say that PR0 links were worthless for search engine optimization and that we shouldn’t bother with them. That, coupled with the fact that the site was fairly new and probably had very little traffic, had me thinking that I shouldn’t waste my time.
You know what I did? I went ahead and submitted a guest post. Here’s why – A PR0 site today could be tomorrow’s PR8 site. Would you like to get a link from a site that’s PR8? Ya, of course you would! However, by the time a blog reaches a high Pagerank, it may be a little more difficult to get a link from it. It would’ve been much easier to get a link when the blog is fairly new than it would be when it becomes established.Let me explain my reasoning with an example. I write a blog about lottery winners and have been looking to increase links to it. Recently, I found a blog in my niche that I really liked. It was well written, informative, and entertaining – Exactly what a blog should be. It was a blog about lottery tips and I was considering whether or not I should submit a guest post about my own lottery strategies so that I could get some exposure and a link back to my own blog. The only thing that was holding me back was that the blog in question was PR0. I remember hearing people say that PR0 links were worthless for search engine optimization and that we shouldn’t bother with them. That, coupled with the fact that the site was fairly new and probably had very little traffic, had me thinking that I shouldn’t waste my time.
Consider this – Every single blog and every single website started off as PR0 on the day that it launched. Facebook was PR0 when it launched. Flickr was PR0 when it launched. Today, they are among the most popular websites in the world. Technorati lists HuffingtonPost as the most popular blog in the world. It is a PR8 blog. Do you think it would be easy to get a link from that blog today? No way! Yet, on the day it launched, it was also PR0. Do you think you could have gotten a link from HuffingtonPost in the blog’s early days? Maybe, maybe not, but it would have been a heck of a lot easier since the blog was not yet established.
With that reasoning, I have stopped looking at a blog’s Pagerank when looking for links in my link-building campaign. Rather, I examine the quality of the blog. I now want links, not based on Pagerank, but based on quality.
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