Most of the time, we are too busy concentrating on link-building and nailing the off-site aspects of SEO in order to please Google and tend to neglect the on-page aspects. If you want long-term, long-lasting SEO success, you’ll need to pay close attention to your on-page SEO, too. We’ve put together our top 5 on-page SEO tips to help you along the way.
1. Optimise your title tag
Your title tag is vitally important in terms of SEO. Don’t simply include your company’s name and leave it at that. Prioritise your main keyword at the start of the title tag and ensure that it reads naturally and doesn’t take up any more than 64-70 characters. Any longer than this, and Google will simply chop the end off.
2. Utilise your link text properly1. Optimise your title tag
Your title tag is vitally important in terms of SEO. Don’t simply include your company’s name and leave it at that. Prioritise your main keyword at the start of the title tag and ensure that it reads naturally and doesn’t take up any more than 64-70 characters. Any longer than this, and Google will simply chop the end off.
The text that makes up a hyperlink is what tells Google what the target page is about. Want Google to associate a page with a specific term? Use that term in the anchor text of your hyperlinks and you’re half-way there. However, you need to make sure that the text reads naturally and won’t put off humans in favour of search engines. Remember your audience.
3. Remember the alt attributes!
Many people neglect alt attributes on images. Essentially, this text tells browsers what the picture is about, seeing as most are unable to read and decipher images. This is vital for W3C validity, but the real bonus is an SEO one. If your image is linked to another page, the alt text will act as the equivalent of anchor text in a text-based hyperlink. By utilising your keywords in the alt text, you can squeeze a little bit more SEO benefit out of your pages.
4. Keep your code clean and valid
Having code which is clean and structured and conforms to W3C standards will ensure that search engine spiders and browsers are able to read and navigate your site effectively, as well as being able to extract the relevant content from your site and discover its focus and meaning. Making life easier for Google will make life much easier for you, and you’ll see the benefit in your search engine rankings in no time.
5. Above all, keep the quality high
The temptation is always there to spam your pages in order to get the search engine benefit but make your site completely useless and unintelligible for human visitors. Think about it – what use is it being at the top of the search engines if your users can’t find their way around your site or work out what you’re trying to say from your jumble of heavily-SEO’d text? Keep your users at the front of your mind at all times, and search engines will follow.
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