SEO is a form of marketing that can no longer realistically be ignored by any business. The internet has simply revolutionized the way in which we socialize shop and do business. While those with small e-commerce sites or businesses in uncompetitive markets may be able to manage their own SEO, for the bigger businesses it’s often a case of outsourcing the work to specialist SEO consultants or companies. Anyone who has read around about SEO will probably have seen both the horror stories and the success stories. But how do you choose a reliable company that will work with you to achieve your goal?
1. Their Own Keywords Rankings
Check for companies ranking highly for their own keyword. A company in Manchester, for example, will most likely want to rank highly for ‘SEO Manchester.’ If a Search Engine Optimization company cannot rank highly for their own keywords, how can they promise to rank you for yours?
2. Avoid False Promises
Avoid companies who promise ‘Number 1 in Google in a month’ (or similar) before they even know what your keywords are. It is absolutely impossible to accurately make a forecast like this without knowing at least the keywords a company is targeting so such a promise cannot possibly be a reality.
3. Have Contacts in Google
Avoid any company who claims to ‘know people in Google.’ Even if they do know people in Google, that will have no bearing on your ranking at all. Google have explicitly said that no ‘favours’ will be done. The organic search results will only ever be based on the Google algorithm.
4. Previous Case Studies
Ask for case studies of their previous campaigns. Of course, some clients will ask for a NDA agreement when dealing with an SEO company. However, a company with extensive experience across a number of sectors should have at least one case study to hand that they can show you and that you can verify for yourself.
5. Meet Your Expectations
Make sure you are aware of what the company wants to sell you. Some of the more unscrupulous may try to sell a pay-per-click campaign as opposed to SEO. Know exactly what you want and make sure the SEO consultants you approach can meet your expectations.
6. Your Own Industry Experience
Try to go with a company who has experience in your particular sector. Every industry is different in both competitiveness and, in turn, the techniques employed. In approaching a company with experience in your sector, you maximize your chances of success.
7. Overly Secretive Companies
Avoid companies who are overly secretive. Of course, no SEO specialists want to give away everything about what they do. But they should be happy to give you an overview of what work is being done and where the money you are spending is being spent!
8. Company with Focus
Choose a company with the right focus. While being top in Google for certain keywords is all good and well, the fundamental aim should be to increase inquiries or sales through a website. Of course, if targeting the right keywords, this is likely to happen by getting further up in the search engine rankings for your search terms. However, a good SEO company will always bear in mind the fundamental aim – to increase business through your site.
9. Companies Charging Monthly Basis
Avoid companies who charge a very small standard monthly fee. A good SEO company will tailor a package to your needs depending on how competitive your sector is and the expectations you have of your site. It would therefore be impossible for SEO consultants to quote a price before even speaking to you about your site. Any company who quotes a standard price to anyone cannot be doing anymore than a very small amount of on-page optimization (tweaking titles, descriptions and content of pages) each month.
10. Local Seo Company
Choosing a local company has benefits. If an SEO company is close enough for you to visit them (or for them to visit you) this is ideal. Despite the fact that video conferencing and other technological advances have made it easier than ever to do business with people on the other side of the world, a face to face meeting is always better. Meeting your consultant face to face can be reassuring for you and assist in building up a business relationship and trust.
If you choose a good SEO consultant, your chances of success are greatly improved. Choosing a bad one can actually have the exact opposite effect of what you want to achieve. Your website could be your greatest business asset if dealt with correctly and putting into the hands of the wrong company is a dangerous game. It’s therefore worth spending time on research before diving into anything!
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